New: Old Skin, New Rules. Rule 1 is live →
New: Old Skin, New Rules. Rule 1 is live →
May 29, 2024 2 min read

When I first started this business almost twenty years ago, natural products were relatively niche and I would often get asked what the most important product to use a 'clean' version of is - my answer was always the same and still is to this day; hand's down and without a doubt, it's....
Natural Sunscreen
If you look at the ingredients in mainstream sunscreen and then realize that you are putting it on your skin to literally get baked into your skin ... no other product gets into your bloodstream like a sunscreen does. Using a natural sunscreen is the product I care most about getting in a 'clean' version.
For more information about natural sun sunscreen see our Sun Protection Guide where we answer:
Do you have a natural sunscreen brand you love? We'd definitely like to know what it is so let us know!


October 15, 2026 5 min read
Marie Veronique was making oil cleansers and barrier serums years before anyone else caught on. Here's the chemist behind the brand, and what's coming in January...

October 03, 2026 5 min read
For most of my life, my skin was oily. Acne-prone, shiny-by-lunch, blotting-papers-in-every-purse oily. I spent my whole thirties trying to get it under control (with a couple of pregnancies thrown in to keep things interesting).

August 06, 2026 4 min read
I have a love-hate relationship with AI, and I don't think it’s going to change any time soon. The hate part is easy to explain. Scroll for two minutes and you'll find women who don't have a single pore or wrinkle - perfect skin, perfect ...
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I started Lilou in 2005, and I still pick every single product we carry. Not sure what your skin needs? Tell me about it and I'll point you to what's worth buying (and what you can skip).