Unless you are really interested, most people do not have the time or interest in learning all the 'bad' ingredients. There are so many ingredients that it can be overwhelming (and certainly too much for us to get into in this guide); to top it off, it's not even always as easy as just knowing the ingredients to avoid.
- Be cautious about using some of the popular educational sites/apps; although well-intended, their info still often lacks the full story on any given ingredient (for instance - ratings often list 'fragrance' as a toxic ingredient but neglect to include that strong labelling laws in Europe (that many conscientious North American brands adhere to as well) do not differentiate between synthetic fragrance or essential oils; nor do these types of site show if an ingredient has been processed naturally or synthetically (some ingredients are good or bad depending on the extraction process)....you get the point; there's a lot to it all.
- Another example of the scope sometimes being beyond what you see on an ingredient list is with sunscreens - many so-called natural brands use nano-particles (these are 'bad') but since it's a 'process' and not an 'ingredient', you'll never see it mentioned on an ingredient list. Ingredients aren't everything in skincare - processes affect ingredient quality a lot.
- Here below is a great example of how most people can identity the 'cleanest' brand without even knowing what the bad ingredients are.All three of these vitamin c serums cost around the same - the fist is from a mainstream brand everyone knows, the second is from a very popular brand that claims to be natural, and the third is from one of our brands. Aside from seeing that the first two are mostly water (see first ingredient), simply be looking at the ingredients - even if you don't know them - it's pretty clear to most people which one you'd rather use on your skin and which has ingredients that are actually beneficial to your skin, versus being inexpensive to mass produce.