Canada's most trusted natural beauty store since 2005. 


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Celebrity hair stylist John Masters created this luxury beauty line that treats the earth with respect. John Masters supports a simple and clean approach not just to how he creates his products, but also in how he delivers them to my customers - no artificial colors, or fragrances ever. Also why use harsh chemicals in shampoos, styling gels, skin moisturizers and soaps? They were created as cheap substitutes for organic compounds that do a better job. It's better for the body and the earth to simply return to the source: super natural botanicals.  Always natural, always earth-friendly, and always with your beauty and health in mind.