Celebrity hair stylist John Masters created this luxury beauty line that treats the earth with respect. John Masters supports a simple and clean approach not just to how he creates his products, but also in how he delivers them to my customers - no artificial colors, or fragrances ever. Also why use harsh chemicals in shampoos, styling gels, skin moisturizers and soaps? They were created as cheap substitutes for organic compounds that do a better job. It's better for the body and the earth to simply return to the source: super natural botanicals. Always natural, always earth-friendly, and always with your beauty and health in mind.