Kavella Purple Shampoo

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For cleansing and toning out yellow in brassy blondes or gray hair. 

A must have for anyone who colours their hair lighter or who has lighter coloured hair and wants to rid it of of brassy/warm/yelllow tones. The purple shade counteracts yellow tones and restores brightness and ash tones.


  • Use once a week or twice a week as needed.
  • Leave in for a short amount of time (5-10 min) for subtle & less intense results; or longer (up to 30 min) for more intense results.
  • Suggested times are (but it can vary from person to person):
Level 10 (platinum) - 1 minute
Level 9 (light blonde) - 3-5 minutes
Level 8 (medium blonde) - 5-10 minutes
Level 7 (dark blonde) - up to 30 minutes


Key Ingredients:

  • Organic Aloe Vera Extract: As with most of our products, Aloe is the first ingredient in this product. It contains enzymes which repairs dead skin cells on the scalp. Aloe vera has a chemical make-up similar to that of keratin, rejuvenating the hair, giving it more elasticity and preventing breakage.
  • Hydrolyzed Jojoba Esters: Naturally increased dye uptake and promotes color retention. Assists with hydration and detangling. Silicone alternative.
  • Hydrolyzed Jojoba Protein: Effective plant-based protein for repairing and conditioning damaged hair. Helps hair retain moisture and adds shine.
  • Sucrose Cocoate: Natural, PEG-free moisturizer derived from coconuts. Helps to make shampoo foam denser so that targeted application is easier (such as when roots need to be toned longer than ends). Simply add more water and lather further to disperse shampoo throughout hair.

Note - although we don't typically carry any products with artificial colours, we've made an exception with this one since so many women are looking for natural purple shampoo. Truly natural purple shampoo doesn't exist since it needs colour in it, but other than the colour, this is a fabulous clean option and is the most natural option we've seen on the market; for anyone who uses a purple shampoo, this is as natural as you can get and a huge step up from the mainstream chemical laden ones.

Free of Sulfates, Silicones and Sodium Chloride!

Ingredients: Aloe Barbadensis Leaf Extract*, Sodium Cocoyl Glycinate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin*, Sucrose Cocoate, Leuconostoc/Radish Root Ferment Filtrate, Glycol Distearate, Hydrolyzed Jojoba Protein, Gluconolactone, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Jojoba Esters, Potassium Sorbate, Acid Violet 43 CI 60730, Prunus Armeniaca L. (Apricot Kernel) Essential Oil, Vanilla Planifolia Fruit Extract*, Citric Acid, Acid Red 33 CI 17200, Dipteryx Odorata (Tonka Bean) Absolute*, Citrus Grandis (Grapefruit) Peel Oil*; * denotes organic.