CANADA'S MOST TRUSTED NATURAL BEAUTY STORE SINCE 2005
Our goal is for you to not only feel good about the products you use, but to know they are good for you too. To us, organic is more than just marketing hype on a product label. It’s a conscious choice we make to sell and use products that aren’t just sourced from natural ingredients, but are non-toxic and pure as well. We believe educating our customers empowers them to make the healthiest choices for themselves and their family. Thinking about using organic products? Here are the top 3 things you need to know.
• A few drops of an organic essential oil is vastly different from a product containing 100% pure organic ingredients. Companies can label any product “organic” as long as it contains at least one organic component, no matter how insignificant it might be.
• Look for hidden harmful ingredients. Parabens, petrochemicals, synthetic fragrances, silicones and other harmful ingredients are often found alongside otherwise benevolent organic ingredients.
• Organic isn’t always better. Believe it or not, botanical ingredients that grow in the wild without pesticides are often a better choice than their organic alternative. Always look for the best quality ingredients with the lowest toxicity, and the most organic components.
• While not an exhaustive list, some ingredients to avoid include: synthetic fragrances and colours, parabens, ureas, 1 & 4- dioxane, petrochemicals, MEA/DEA/TEA, sulfates, phthalates, formaldehyde, PEGs, and toluene.
• In North America 90% of the ingredients in personal care products have never been tested, and the FDA has only ever restricted 9 ingredients in 67 years. It’s up to you to be your own judge and jury.
• Your skin has the incredible ability to absorb products applied to it (think nicotine and birth control patches), so why not make it count with products that are both good and good for you?
• We’re exposed to a huge number of carcinogens every day. And women are exposed to even more of them because of the beauty routines they follow. Limit your exposure with non-toxic products that help to keep you safe and healthy.
• Buyer beware. Chemicals like phthalates are hormone-disrupters that are often hidden within other ingredients and rarely appear on ingredient lists alone.
• Many ingredients found in products in North America are banned in Europe, Australia, Japan, and even China. Companies in these other countries are given lists of what they can and can’t include in their products. Here, formulas only change if a large number of complaints against them are received and even then the process is slow.
• Big business rules product decisions. Large cosmetic and skin-care companies have two formulas for products. The less toxic one is distributed in Europe and other regulated countries, while the other cheaper, toxic formula is reserved for North America.
• Labelling laws in Europe call for products to use the INCI international system which lists ingredients, including known allergens, by their chemical names. While these product labels might sound more toxic and look like they contain more ingredients, they are there to protect the buyer rather than scare them away. In North America unregulated labelling is often deliberately written to sound more appealing to the consumer and is not required to specifically identify allergens even when they are present.
• While EWG Ratings are a step in the right direction, they are not without their limitations. Ingredients are not defined as being natural or synthetic and, in the case of essential oils, different extraction or processing methods aren’t taken into account. In addition, ingredients listed as zero often have no safety data on them lowering a product’s overall (good) score regardless. Even in the natural and organic industry, there is always debate over which ingredients are and aren’t considered safe. Stick with the generally accepted facts, and know that only you can decide what is right for you.
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