Canada's most trusted natural beauty store since 2005. 


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Mordechai Alvow is is creator of Yarok (means 'green/pure'); he's a certified aromatherapist,  editorial & major celebrity hairstylist, and green beauty guru. His YAROK brand is the convergence a global perspective and commitment to preserve the planet, with his intuitive styling approach and his ongoing quest for performance-driven products that are healthy for both clients and stylists. By modifying traditional recipes, YAROK products are formulated exclusively from organic, wild crafted and otherwise responsibly harvested plant ingredients that are are handpicked for their medicinal and sensory benefits, and are sourced from pristine locales around the world.