It's not hard to give up your favourite mainstream brand in lieu of those great options! The first hair-care brand we ever carried was John Masters and we heard about them on the Oprah show many years ago. They are still one of our fave's and we've brought on more great ones since. Want to repair your damaged hair? Check out the Rare El'ements line by famed Hollywood stylist; use his serum and your hair will never be the same. Love it!