Rare El'ements

The best kept secret in Beverly Hills ... You've never experienced luxurious hair if you haven't tried Rare El'ements. This salon-inspired eco-luxury hair care system from Beverly Hills is truly extraordinary.

Inspired by their interest in pure botanicals, exotic butters, and nourishing nut oils, founders of Rare El'ements searched the world for opulent, raw resources that would encourage the hair to mend naturally – their result is a combination of the wealth of nature with the latest advances in non-toxic technology. Enjoy the pampering; trust us, your hair will thank you.

 

A New Take on Hair Care

Rare El'ements International Hair Collection announces it's entry into an age of sophisticated style. The days of camouflaging damaged hair is so antiquated, Rare El'ements offers a fresh perspective on professional hair care, one that maintains a high level of performance without the use of harsh sulfates, synthetic enhancers, and toxic parabens. Rare El'ements has captured the raw, unspoiled wealth of nature and developed three easy steps to preventing and recovering the signs of aging hair. This breakout trio collection is tailored to replenish and repair the damage caused by everyday styling and chemical services. Each strand is pampered with pure botanicals, moisture-drenching rain forest butters, nutrient-rich nut oils and the energy-giving aroma of essential fragrances. Your hair never had it so good!

 

About John Masters

John Amato, former stylist and owner of Amato Hair Studio in Beverly Hills and Teri LaVerne, former model and salon partner with John. It was their goal to revolutionize the mainstream hair care industry by creating innovative products that offered natural luxury, and the same performance salon professionals depend on. During their 22 years in the beauty industry they developed relationships with cutting edge labs, chemists, manufactures, "fair trade" resources and top stylists. Their aim was to create a collection of real and quiet distinction, which gives lasting results and takes personal care products to a whole new level of excellence.

 

Mission

To combined the wealth of nature with the latest technology and ultimately bridge the gap between salon-professional and natural hair care lines, developing a ingredient friendly alternative without sacrificing performance. The concept was to develop a regime that consist of 3 professional-quality products for a spa experience at home as well as a maintenance routine that would reverse the signs of everyday styling and chemical services. Providing a natural color complex that would preserve hair color while enhancing the appearance and shine of all hair types without the use of toxic ingredients and artificial moisture replacements. Rare El'ements mission is to source and produce revolutionary products that are luxurious, chic, eco-friendly and socially responsible.

 

Eco-Ingredients

Our products are composed of natural and organic ingredients. We work with only the finest natural ingredients and pure essential oils to provide therapeutic, healing benefits that affect mind, body, and soul. Please see product pages for ingredient listings.

 

Ingredients to Avoid

When purchasing your hair products, here are six ingredients to avoid:

1. Silicons: are synthetic replacements for moisture and have the potential to create excessive build up on the hair, resulting in dry hair unable to receive moisture due to the presence of the layer of film. Yet, because the hair appears shinier and softer, most users of silicones are pleased with their hair until they learn it is actually damaged from all the dryness. The use of synthetic products may be helpful in the short term, but it has plenty of long term disadvantages.

2. Petroleum (oil) based chemicals: Often derived from petroleum, but may be derived from vegetable substances found in Sodium Laureth/Laureth Sulfates or Amony Lauryl/Laureth Sulfates. The basic problem is that it is too super-concentrated and processed to be good for you or the planet. It is literally the same ingredient used for degreasing automobile engines. Can cause symptoms from mild skin reactions to dandruff to full on allergic reactions.

3. Sodium laureth sulfates or sodium lauryl ether sulfate: Is an inexpensive and very effective foamer that can cause irritation after extended exposure. Products containing these substances can affect those prone to eczema and other irritants. When rinsed off, the product will have a cleaned area but will have also taken away valuable moisture.

4. Fragrance: Causes hormonal disruption and have been found to produce cancer and birth defects in lab animals. The word fragrance on a label can also hide a number of other chemicals, often petroleum-based, since fragrances are considered proprietary and companies do not need to disclose what is actually in them, allowing too much room for bad stuff; it's best to avoid anything with the word fragrance unless it specifies that it's only from essential oils.

5. Methyl, Propyl, Butyl, and Ethyl Parabens: The most commonly used preservatives. Parabens are 'estrogenic' (meaning they mimic estrogen hormones) and can be absorbed through the skin. These chemicals may be linked to breast cancer, can be skin and eye irritants, and are derived from petrochemicals.

6. Propylene Glycol: A cosmetic form of mineral oil in automatic brake, hydraulic fluid and anti-freeze. In skin and hair products it works as a humectants, which is a substance that retains the moisture content of the products by preventing the escape of moisture and water. It is used for slip and to keep products from drying out. Has been said to cause liver abnormalities and kidney damage.