Cream Perfume Company

perfume

Based in Southern California, this young company caters to active lifestyle enthusiasts and to people all over the world who share an appreciation for natural, effective and affordable personal care products. Their collections of nuts cream perfumes were developed as a commercially more affordable, healthier and natural alternative to predominantly high-priced fragrances that are packaged in elaborate, environmentally unfriendly materials and incorporate ethanol, petroleum carriers and other undesirable fillers. By eliminating the bulk of ethanol and water, they use significantly less expensive, alternative and eco-friendly container materials such as wood, and incorporate natural carriers like beeswax and sweet almond oil as was the original practice in perfumery for many thousands of years. Being simple folk, they found a simple way to deliver world-class French perfumes to market as longer-lasting, lightly moisturizing creams at a great price… in a nut!

The beeswax and sweet almond oils used in our creams are entirely natural and make up the bulk (80%) of our ingredients. Fragrances which account for the balance of the ingredients are either 100% pure essential oils (our organic collection) or a blend of natural essentials and fragrance oils. Because of the large variety of wonderful and vivid oils we use in our perfumes, the natural content varies between 80% and 100%. Our container size may seem small at 10g (.35oz) but contains a great deal more pure perfume oil than the typical Eau de Toilette sold at 3 to 4 times the price. Oils in the average alcohol-filled perfume evaporate quickly and are consumed in a matter of weeks while our cream perfumes may be enjoyed for many months, even with daily use.

So why do we have chemical-sounding names on our labels? Things like benzyl salicylate, eugenol, geraniol etc. These are technical names for common allergens. Geraniol, for instance, occurs naturally in apples, bay leaves, cherries, grapefruit and ginger and is known to cause allergic reactions in some people. The FDA (United States) does not require the disclosure of allergens found in pure essential oils even though they are prevalent. Therefore, on almost all US-based products you will simply see the term FRAGRANCE (PARFUM) and nothing else. Allergens must, however, be disclosed according to European Community (EC) regulations in the interests of advising people who suffer allergies, which is a position we support. We have therefore elected to endorse and follow policies as set forth by the International Fragrance Association (IFRA) and the EC.

Back to nuts... so anyway, where did we come up with the name 'nuts'? Well, our first prototype container apparently looked like an acorn to a few of the younger members of our focus group and before long, they were affectionately referred to as 'nuts'. Add the fact that you have to be a little crazy wanting to start a company and we thought hmmmm.. Finally our lawyer told us it would be OK to use the name. So there you have it. Nuts!

It is believed Egyptians were the first people to incorporate perfumes (primarily natural incense and ointments) into their culture around 3000bc. Since these times, perfumes have been used in lots of places and for lots of things... ceremony, religion, medicine and therapy to name a few.

Fast forward to modern times where the vast majority of commercially sold perfumes are diluted with large quantities of ethanol (alcohol), containing petroleum carriers and other fillers. The term 'modern' however may not be quite as recent as we may think. The use of alcohol as a solvent for perfume oil dilution actually dates back to the 1300's. Also, to complement expensive fragrances in the modern era, perfume containers continue to be societal objects of great value and beauty, most often with glass as the prevailing material.

While the most common solvent for perfume oil dilution is ethanol or a mixture of ethanol and water, perfume oil can also be diluted by means of neutral-smelling lipids such as jojoba, fractionated coconut oil or wax as a healthier alternative to alcohol. And the debate, of course, rages between the merits of natural essential oils, synthetics, ethanol, glass and pretty much everything else related to our industry. Most would agree, however, that alcohol causes essential oils to dissipate faster than their natural evaporation rate. Top notes also evaporate quickly but are very important in the selling of perfumes and ethanol solvents compensate by creating an illusion of fragrance far stronger than it actually is. However, the sensation fades quickly and dramatically - usually within one or two hours - when perfume oils have evaporated along with the alcohol.

So where are we headed with this? There are thousands of wonderful perfumes and beautiful packaging out there (if you have the purse)... and our hats are off to many of our very creative friends in the business. But we're simple folk here who saw an opportunity to deliver the world's finest French fragrances at a fraction of the price of a typical celebrity-endorsed perfume.... just doesn't seem right to place a fine mist sprayer on our stash of Vodka. OK, maybe we're exaggerating a little here to make our point but actually, we thought it was a pretty cool idea to moisten the skin versus dry it out by applying perfume like in the old days, as an ointment incorporating a pleasantly moisturizing carrier of bees wax and sweet almond oil. All natural.

By varying the quantity or percentage of oils in a fill, the consumer (you) can also buy many different 'types' of perfume with prices to match. And variations in strength allow people who might experience irritation or allergies from highly concentrated perfumes to also enjoy many wonderful fragrances. Eau Fraiche, for example, is the least potent perfume generally with a concentration of essential oils between 1% and 3%. Next comes Eau De Cologne with 4% to 8%, Eau De Toilette with 8% to 15%, Eau De Parfum with 15% to 22% and, Parfum (the strongest) with a concentration of at least 22%. Wanting our stuff to hang in there (really, really long-lasting!) you won't find any of our cream perfumes with a concentration below 20%.

Lastly, what's a cream perfume company to do without a nut? We had to put the unguent in something refreshingly different, environmentally friendly and from a renewable source. So today we purchase virtually all our container material as residual wood from small mills. And, we make every effort to buy raw materials from suppliers that meet the criteria set out by the Forest Stewardship Council whose mandate is to promote environmentally appropriate, socially responsible, and economically viable management of the world's forests. Wow... that was a mouthful.

Bottom line, in a nutshell, is this: we simply pack way more perfume punch into our small .35oz wooden nuts than anything else on the market... affordable, long-lasting, moisturizing, environmentally friendly and, fun!

Nuts créme de parfum... great perfume as it was meant to be. From the cream perfume company.

(Resources: the above information was taken from the Nuts Cream Perfume website at www.kaponga.com website)